《这一秒过火》开播引热议，AI片头引发观众不满，制作方紧急更正

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近期，由张凌赫与王楚然主演的电视剧《这一秒过火》正式与观众见面。不过，剧集的开场片头，采用了AI技术制作，却快速在网络引发了广泛的讨论。据观众反馈，片头“AI感很重”，人物轮廓僵硬、光影充满“塑料感”，被调侃“像PPT动画”。The new Chinese drama Overdo, starring Zhang Linghe and Wang Churan, premiered amid controversy over its AI-generated opening sequence. Viewers criticized the opening for its stiff-looking AI-generated characters and plastic-like lighting effects, with some joking that it resembled a "PowerPoint animation". 该剧争议不仅停留在片头。

有观众指出，正片画面直接标注了“视效制作，非真实拍摄”，大批使用“怼脸”特写、惨白滤镜。许多网友以为很像“短剧风格”，但也有观众喜欢这种快节奏叙事的风格。The backlash extended beyond the opening. Some viewers also pointed out that the episodes included a disclaimer stating "visual effects, not actual footage" and relied heavily on extreme close-ups and pale, washed-out filters. While some viewers said the visual style was reminiscent of short-form dramas, others praised the series for its fast-paced storytelling. 7月21日晚，电视剧《这一秒过火》发文回应称“新版片头现已替换上线”： 关于片头，起初是想用一段快速转场的形式帮大家更快理解男女主的情感前史和少年时期的故事细节，我们也在里面埋了一些后续剧情的小小的伏笔，作为正片的映照。

“理想很丰满”，现实却是由于这个形式引发了轩然大波，一切都是始料未及的。在此，对珍惜和爱护我们的所有剧粉称深深的歉意。在首播当天，我们便收到了观众对于片头效果的反馈。为了提升观众的观影体验，我们立即组织了团队，经过连续几天的努力和协调，新片头已经结束并上线。我们深知观众的感受至关关键，每一份建议和批评都是我们前进的动力。

该剧也引发网友对于影视创作中AI使用的讨论。有部分网友以为AI技术应用是大势所趋，还有部分网友以为如果AI感太强，观感体验会不佳。The controversy has also sparked broader discussion about the use of AI in film and television production. Some see the integration of AI as an inevitable trend, while others argue that overreliance on the technology can come at the expense of the viewing experience. 北京日报发文评论称，《这一秒过火》的AI片头争议，折射出的是当下长剧产业在技术应用与品质把控之间的深层矛盾。

过去一年，AI技术已势不可挡地渗入影视制作各环节，AI短剧大批涌入短视频平台，精致程度不断刷新认知。然而，当一部长剧将AI生成的画面作为“门面”呈现给观众时，期待值的庞大落差便快速转化为“被欺骗感”。观众反感的并非AI技术本身，而是“把技术当成遮羞布，以此消解长剧应有的质感和诚意”。《这一秒过火》这场由一分半钟片头引发的风波，或许给产业敲响了一记警钟，技术可以提速，但诚意不能打折。

In an editorial, Beijing Daily argued that the incident reflects a deeper tension in the drama industry between technological innovation and quality control. "Audiences are not rejecting AI itself, but the tendency to use technology as a cover for cutting corners on the texture and sincerity that long-form dramas should offer," the editorial said. "The controversy surrounding a 90-second opening sequence should serve as a wake-up call: technology may improve efficiency, but sincerity should never be compromised." 跟着China Daily 除此之外，我们还特别提醒观众，每天只需投入20分钟的时间，就能轻松学习英语。

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